The Last Photo
Brand
CALM
Advertiser
Campaign Against Living Miserably (CALM)
Agencies
adam&eve\TBWA, London, DDB Worldwide, New York, Cain&Abel, Wave Studios, London
Country
United Kingdom
Business Sectors
Charities, Foundations, Volunteers, Institutional/Public Interest/Non-Profit Org.
Media
Digital, Billboard, Case Study, Outdoor/Out of Home
50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
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Awards (7)
- Gold - IDEA
- Gold - CRAFT
- Gold - BRAVERY
- - IDEA
- - CRAFT
- - BRAVERY
- Best in Show Social Good - SOCIAL GOOD
