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ANDY Awards

Creative Award
New York, United States
Free Fire - "The Real Air Drop" by ANDY Awards 2023

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TitleThe Real Air Drop
Agency
Campaign The Real Airdrop
Advertiser Garena
Brand Free Fire
PostedJune 2022
Business Sector Computer Software & Multimedia Productions
Media Type Case Study
Length
AI Description The advertisement for Free Fire's "The Real Air Drop" leverages an augmented reality (AR) experience to engage its audience. It begins by highlighting that Free Fire was Brazil's most downloaded game in 2021. The ad introduces the concept of turning actual planes into AR triggers, providing a thrilling and immersive experience where planes in the sky drop collectible items directly onto users' phones. Through an interactive web app, users can track planes based on their geolocation. As a plane passes by, gamers are instructed to point their phone skyward to initiate the airdrop, which then virtually falls into their device. The campaign reaches an extensive audience across over 1,083 cities, dropping more than 1.2 million items nationwide. This innovative method seamlessly joins gaming with real-world interaction, promoting both gaming and digital entertainment to a wide audience.
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Post Production