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ANDY Awards

Creative Award
New York, United States
Activision - "Scratchboards" by ANDY Awards 2023

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TitleScratchboards
Agency
Campaign Scratchboards
Advertiser Activision
Brand Activision
PostedJune 2022
Business Sector Newspapers, Magazines, Books
Media Type Outdoor/Out of Home
Length
AI Description This ad for Activision’s "Scratchboards" showcases a creative marketing strategy tying skateboarding to video games. Opening with nostalgic references to Tony Hawk's classic games, the video transitions into showcasing vibrant skate park scenes and dynamic skating stunts. The centerpiece is the introduction of uniquely designed skateboard decks, co-created with Birdhouse, functioning as scratch cards. These limited edition boards reveal promotional codes when scratched through skater slides and tricks. The ad highlights the connection between passionate skateboarding culture and a digitally engaging experience, utilizing Tony Hawk as a central figure to bridge the two worlds. Scenes of skaters receiving codes and reactions to winning moments show the fun and excitement generated by the campaign. Flashy graphics and a lively soundtrack emphasize the energetic and youthful vibe.
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