Burger King - "The Impossible Combo" by ANDY Awards 2023
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| Title | The Impossible Combo |
| Agency | DAVID + Zubi |
| Campaign | The Impossible Combo |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | June 2022 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | The ad opens with legendary pairings that seem impossible: Pelé with Maradona and Marvel with DC. Each scenario is quickly deemed 'Impossible.' Then, the focus shifts to the culinary world with Burger King's Whopper and McDonald's Fries, a combo described as unlikely. The narrative transitions to June 2021, where Burger King collaborated with Rappi, a leading delivery app in Brazil, to make this pairing possible. Using Rappi's large network, all Whopper orders included a stop at McDonald's for Fries. The scheme leveraged the proximity of Burger King and McDonald's locations. Once the combo launched, social media buzz reflected immense excitement and disbelief, resulting in record-breaking Whopper sales and marking the 'Impossible Combo' as a success. The ad closes on the humorous note of McDonald's pulling their stores from Rappi, and concludes with the message that some dreams are impossible for a reason, highlighting the playful rivalry and innovative strategy behind the campaign. |
| Agency | Zubi Advertising |
| Production Company | Sailor Studio |
| Production Company | A9 Audio |
| Art Director | Marlus Lau |
| Art Director | Joana Plautz |
| Art Director | Oliver Ehmig |
| Copywriter | Flavio Cherem |
| Copywriter | Lucas Silva |
| Creative Director | Rogério Chaves |
| Creative Director | Fabrício Pretto |
| Creative Director | Jorge Jacome |
| Editor | Leonardo Nichida |
| Editor | Rouse Rafaela |
| Executive Creative Director | Edgard Gianesi |
| Executive Creative Director | Renata Leao |
| Executive Creative Director | Jean Zamprogno |
| Executive Creative Director | Fernando Pellizzaro |
| Associate Creative Director | Luis Nuñez |
| Associate Creative Director | Francisco Losada |
| Brand Manager | Daniel Packness |
| Media Team | Carolina Chadi |
| Media Team | Felipe Braga |
| Media Team | Renata Oliveira |
| Media Team | Fernanda Vieira |
| Media Team | Victor Fortes |
| Music Producer | Apollo Carvalho |
| Audio Client Services | Nicole Bonani |
| Client Services | Juliana Chediac |
| Client Services | Gustavo Cyrillo |
| Chief Marketing Officer (CMO) | Ariel Grunkraut |
| Executive Producer | Gustavo Almeida |
| Executive Producer | Luccas Oliveira |
| Director | Ian Leite |
| Producer | Letícia Cacace |
| Producer | Gabriela Varella |
| Global CCO & Partner | Pancho Cassis |
| Global Chief Marketing Officer | Fernando Machado |
| Group Account Director | Rafael Giorgino |
| Head of Account Management | Carolina Vieira |
| Head of Innovation & Technology | Toni Ferreira |
| Head of Media | Marcia Mendonça |
| Head of Strategy | Daniela Bombonato |
| Innovatin & Technology | Gustavo Nanes |
| Marketing & Innovation Director | Juliana Cury |
| Marketing Communication Analyst | Jade Solano |
| Managing Director, Globall COO | Sylvia Panico |
| Assistant Photographer | Allan Lima |
| Assistant Photographer | Raphael Mariano |
| Planning Team | Carolina Silva |
| Production Director | Fernanda Peixoto |
| RTV | Mônica Andrade |
| RTV | Letícia Brito |
| RTV | Ana Beatriz Duarte |
| RTV | Ariama Pereira |
| VP Executive Creative Director | Ivan Calle |
| VP Growth Marketing | Pablo Miro |
| VP, Strategic Planning | Henry Gomez |
| Head of Brand Communications | Marcelo Pascoa |