Vaseline - "See My Skin" by ANDY Awards 2023
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Vaseline - "See My Skin"
- Brand: Vaseline
- Country: United States
- Advertiser: Unilever
| Title | See My Skin |
| Agency | Edelman Worldwide |
| Campaign | See My Skin |
| Advertiser | Unilever |
| Brand | Vaseline |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Skin Care |
| Media Type | Digital |
| Length | |
| More Information | www.seemyskin.com |
| AI Description | The Vaseline ad, "See My Skin," highlights the lack of representation and visibility for people of color dealing with skin conditions. It features a series of close-up visuals of individuals' skin and personal testimonials about the struggle to find relatable solutions online. The ad stresses the importance of visibility and representation through emotional dialogues that emphasize community and belonging. Taglines like "When conditions on black & brown skin are unsearchable, people of color go unseen, untreated, undiagnosed" underline the crucial message. It concludes with promoting the "See My Skin" database initiative, aimed at improving searchability and access to skincare for people of color. |
| Client Partner | Hued |
| Client Partner | VisualDx |