JC Decaux - "Walk" by ANDY Awards 2023
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JC Decaux - "Walk"
- Brand: JC Decaux
- Country: Spain
- Advertiser: JC Decaux
| Title | Walk |
| Agency | DAVID |
| Campaign | Meet Marina Prieto |
| Advertiser | JC Decaux |
| Brand | JC Decaux |
| Posted | October 2024 |
| Business Sector | Advertising & Communication |
| Media Type | Poster |
| Length | |
| AI Description | The ad features an elderly woman confidently posing in front of a house. She holds two canes for support and wears a stylish polka-dot outfit, complete with a hat and sunglasses. The setting is outdoors, with a window adorned with potted flowers in the background, suggesting warmth and homeliness. This is depicted as an Instagram post with a caption in Spanish, indicating her love for style and readiness to venture out. The image exudes confidence and joy, highlighting how style and spirit are ageless. The use of hashtags hints at location in Galicia, Spain, emphasizing a modern and fashionable narrative showcasing senior citizens' elegance and self-assurance. |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Art Director | Curro Prieto |
| Art Director | Giulia Ferrarezi |
| Agency Producer | Santi Lardín |
| Copywriter | Clara García |
| Copywriter | Jaime Ludeña |
| Head of Production | Alejandro Falduti |
| Social Media Director | Álex Sánchez |
| Chief Operating Officer (COO) | Sylvia Panico |
| Managing Director | María García-Herranz |
| Head of Account Management | Lucila Mengide. |
| Account Executive | Jesus Merino |
| Account Supervisor | Sebastian Gancarz |
