JC Decaux - "Napkin" by ANDY Awards 2023
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JC Decaux - "Napkin"
- Brand: JC Decaux
- Country: Spain
- Advertiser: JC Decaux
| Title | Napkin |
| Agency | DAVID |
| Campaign | Meet Marina Prieto |
| Advertiser | JC Decaux |
| Brand | JC Decaux |
| Posted | October 2024 |
| Business Sector | Advertising & Communication |
| Media Type | Poster |
| Length | |
| AI Description | The advertisement features an elderly person reclining on a couch, with a colorful napkin humorously positioned over their face as if wearing large round glasses. The image resembles a social media post with an Instagram-like format, complete with a username, location tag (Galicia, Spain), and hashtags such as #99años (99 years) and #siesta. The person appears comfortable in a white sweater, emphasizing a relaxed, homely atmosphere full of warmth and simplicity. The scene communicates a playful take on a classic siesta moment, using humor and everyday elements to engage the audience. |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Art Director | Curro Prieto |
| Art Director | Giulia Ferrarezi |
| Agency Producer | Santi Lardín |
| Copywriter | Clara García |
| Copywriter | Jaime Ludeña |
| Head of Production | Alejandro Falduti |
| Social Media Director | Álex Sánchez |
| Chief Operating Officer (COO) | Sylvia Panico |
| Managing Director | María García-Herranz |
| Head of Account Management | Lucila Mengide. |
| Account Executive | Jesus Merino |
| Account Supervisor | Sebastian Gancarz |
