JC Decaux - "Birthday" by ANDY Awards 2023
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JC Decaux - "Birthday"
- Brand: JC Decaux
- Country: Spain
- Advertiser: JC Decaux
| Title | Birthday |
| Agency | DAVID |
| Campaign | Meet Marina Prieto |
| Advertiser | JC Decaux |
| Brand | JC Decaux |
| Posted | October 2024 |
| Business Sector | Advertising & Communication |
| Media Type | Poster |
| Length | |
| AI Description | The JC Decaux ad, developed by agency DAVID, captures a touching moment where a joyful elderly woman, celebrating her 100th birthday, is pictured clapping with a smile. The scene showcases a birthday cake with the number 100 displayed prominently in red. Positioned as an Instagram post from Galicia, Spain, the image includes hashtags and social media elements that emphasize the contemporary engagement with senior milestones. The color palette is inviting and warm, reflecting the happiness and significance of the occasion. The focus on the senior demographic underlines the message of longevity and joy, while the social media format highlights modern connectivity and celebration. |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Art Director | Curro Prieto |
| Art Director | Giulia Ferrarezi |
| Agency Producer | Santi Lardín |
| Copywriter | Clara García |
| Copywriter | Jaime Ludeña |
| Head of Production | Alejandro Falduti |
| Social Media Director | Álex Sánchez |
| Chief Operating Officer (COO) | Sylvia Panico |
| Managing Director | María García-Herranz |
| Head of Account Management | Lucila Mengide. |
| Account Executive | Jesus Merino |
| Account Supervisor | Sebastian Gancarz |
