JC Decaux - "Meet Marina Prieto" by ANDY Awards 2023
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JC Decaux - "Meet Marina Prieto"
- Brand: JC Decaux
- Country: Spain
- Advertiser: JC Decaux
| Title | Meet Marina Prieto |
| Agency | DAVID |
| Campaign | Meet Marina Prieto |
| Advertiser | JC Decaux |
| Brand | JC Decaux |
| Posted | June 2024 |
| Business Sector | Advertising & Communication |
| Media Type | Case Study |
| Length | |
| AI Description | The ad introduces "Meet Marina Prieto," a captivating campaign by JC Decaux. It focuses on Marina Prieto, a charming 100-year-old grandma whose Instagram posts are strategically displayed throughout Madrid's subway. Faced with declining subway ad investment, JC Decaux aimed to demonstrate the power of this media by making Marina's content go viral. Suddenly, her Instagram presence spread across the subway, capturing commuters’ attention and resulting in extensive online engagement. The campaign reached international audiences in 14 countries, more than doubling Marina's followers and skyrocketing her engagement rate. The campaign was unveiled at the Effies, gathering CMO interest and prompting new brand collaborations. This inspired discussion and excitement about advertising effectiveness. |
