Penny - "The Rift (180s)" by ANDY Awards 2023
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Penny - "The Rift (180s)"
- Brand: Penny
- Country: Germany
- Advertiser: PENNY
| Title | The Rift (180s) |
| Agency | Serviceplan Germany |
| Campaign | The Rift |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Story | Covid, migration, the energy crisis … During the last years many topics turned into irreconcilable differences – resulting in deep rifts, which even affected friends and families. While every opinion is important, they should never divide us. In our film, we turned a typical apartment building into a reflection of a divided society. We dive into all the recent hot topics, reliving the last few years of dividedness in only four minutes. We accompany our protagonists on their journey through their emotional dejection, experiencing the sense of heaviness a single word can leave behind. As we see opinions clash, which makes us feel like the world is falling right beneath our feet our story still manages to see a spark of hope, climaxing in the sentence: “Can we talk?”. |
| Media Type | Web Film |
| Production Company | ANORAK Film |
| Post-Production/Grading | Time Based Arts |
| Recording Studio | Velvet Sound |
| Sound Design / Music Company | Sound Park |
| Editing Company | Trim Editing |
| Music & Entertainment Consultancy | Spark Marketing Entertainment |
| Media Agency | REWE Digital / OMD Media |
| Casting Agency | Bloomcasting |
| Global Chief Creative Officer | Alex Schill, SERVICEPLAN GROUP |
| German Chief Creative Officer | Till Diestel, SERVICEPLAN GROUP |
| Managing Partner | Christoph Everke, SERVICEPLAN GERMANY |
| Managing Partner | Alexander Nagel, SERVICEPLAN GERMANY |
| Executive Creative Director | Moritz Dornig, SERVICEPLAN GERMANY |
| Creative Director | Matthias Schuster, SERVICEPLAN GERMANY |
| Copywriter | Katharina King, SERVICEPLAN GERMANY |
| Copywriter | Nedim Aktas, SERVICEPLAN GERMANY |
| Account Director | Frederike Striegel, SERVICEPLAN GERMANY |
| Junior Account Manager | Alessia Scheffler, SERVICEPLAN GERMANY |
| Junior Art Director | Elvira Breit, SERVICEPLAN GERMANY |
| Executive Producer (Agency) | Aisha Blackwell |
| COO | Dr. Stefan Görgens, PENNY-Markt |
| CMO | Marcus Haus, PENNY-Markt |
| Head of Brand Marketing | Werner Hesse-Quack, PENNY-Markt |
| Head of Digital Marketing | Thomas Raupach, PENNY-Markt |
| Senior Digital Marketing Manager | Friederike Pater, PENNY-Markt |
| Director | Seb Edwards |
| DoP | Kasper Tuxen |
| Production Design | Kave Quinn |
| Costume Design | Fritzi Ngenci |
| SFX Supervisor | Adi Popescu, S.C Authentisys Group S.R.L |
| VFX Supervisor | Stephen Grasso, Time Based Arts |
| Editor | Tom Lindsay, Trim Editing |
| Sound Design | Nicolas Becker, Sound Park |
| Soundmix | Ken Yasumoto, Velvet Sound |
| Music | Ben Lukas Boysen |
| Executive Producer | Christoph Petzenhauser, ANORAK Film |
| Producer | Björn Krüger-Levy, ANORAK Film |
| Service Producer | Alex Molea |
| Casting | Julia Todorow, Bloomcasting |
| Music Research & Negotiation | Kathrin Heinemann, Spark Marketing Entertainment |
| Music Research & Negotiation | Matthias Bauss, Spark Marketing Entertainment |