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ANDY Awards

Creative Award
New York, United States
McDonald's - "Next stop, McDonald’s" by ANDY Awards 2023

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TitleNext stop, McDonald’s
Agency
Campaign Raise Your Arches
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2023 / 8
Business Sector Retail, Distribution & Restaurants
Media Type Television
Length
AI Description The McDonald's ad titled "Next stop, McDonald’s" created by Leo Burnett presents a colorful and humorous depiction of traffic on a sunny day. It showcases a variety of vehicles, including cars, motorbikes, and a vibrant van filled with a diverse group of people who appear to be on a road trip. The ad captures moments of boredom and interactions among passengers, displaying different expressions and movements. A family in a van with stickers on the windows catches the eye, while motorcyclists and cyclists add to the lively traffic scene. As the red light turns green, a subtle invitation, "Fancy a McDonald’s?", appears, suggesting a fun destination ahead. The golden arches of McDonald's can be seen in the distance, emphasizing its accessibility and connection with spontaneous travels.
Editing Company
Sound
Chief Creative Officer
Creative Partner
Creative Partner
Copywriter
Deputy Chief Strategy Officer
Agency Producer
Production Company
Director
Managing Director
Head of Production
Producer
Post Production
VFX Lead
3D Lead
Colorist
VFX/color Producer
Editor
Assistant Editor
Editorial Producer
Sound Design and Mix
Sound Producer

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