CoorDown - "Ridiculous excuses not to be inclusive" by ANDY Awards 2023
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CoorDown - "Ridiculous excuses not to be inclusive"
This ad is part of the ACT Responsible Collection
- Brand: CoorDown
- Country: United States
- Advertiser: CoorDown
| Title | Ridiculous excuses not to be inclusive |
| Agency | Small |
| Campaign | Ridiculous Excuses Not To Be Inclusive |
| Advertiser | CoorDown |
| Brand | CoorDown |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | #RidiculousExcuses |
| Story | Over the past few months, with the help of associations from all over the world, CoorDown has been asking people with Down syndrome and their families, what excuses they have heard for being excluded from education, sports, jobs, and other opportunities. Some of these excuses were so incredibly ridiculous that they deserved to be brought to life and properly celebrated with a film. |
| Philosophy | In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. On World Down Syndrome Day, March 21 2023, CoorDown – the National Coordination of Associations of People with Down Syndrome – is launching the international awareness campaign "RIDICULOUS EXCUSES NOT TO BE INCLUSIVE," to affirm the right to full participation in society and inclusion of people with intellectual disabilities, free from all forms of discrimination and ableism. |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement by CoorDown, titled "Ridiculous Excuses Not to Be Inclusive," creatively highlights the absurd excuses that people with Down syndrome encounter for being excluded from educational, sporting, and workplace opportunities. It combines insightful testimonials with statistical data, as well as global collaboration with organizations to emphasize the importance of inclusivity. The ad launches on World Down Syndrome Day and utilizes social media platforms like TikTok to encourage public interaction by inviting users to share their own experiences. The campaign's success is highlighted with its wide reach, even making an impact at the UN headquarters. It effectively uses the hashtag #RidiculousExcuses to drive a powerful message against discrimination and ableism, advocating for full societal participation for individuals with intellectual disabilities. |
| Executive Creative Director | Luca Pannese |
| Executive Creative Director | Luca Lorenzini |
| Creative Director | Fabio Tridenti |
| Production Company | Indiana Production Company |
| Executive Producer | Karim Bartoletti |
| Senior Producer | Lilli Auteri |
| Director | Stoney Sharp |
| DP | Joe Gabriel |
| Production Company | Tinygiant |
| Executive Producer | Veronica Diaferia |
| Executive Producer | Sara Eolin |
| Art Director | Mark Kaufmann |
| Art Director | Cody Maher |
| Editor | Luca Angeleri |
| Colorist | Claudio Beltrami |
| Post-production Producer | Alga Pastorelli |
| MOTION DESIGN | Sincromie |
| Audio Post Production | Bravagente |
| Compositing | Alessandro Canu |