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ANDY Awards

Creative Award
New York, United States
Back Market - "Hack Market" by ANDY Awards 2023

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TitleHack Market
Agency
Campaign Hack Market
Advertiser Back Market
Brand Back Market
PostedApril 2023
Business Sector Online Retail, E-store
Media Type Digital
Length
AI Description The 'Hack Market' ad campaign by Back Market aims to promote refurbished electronics as a sustainable alternative to new devices. The ad uses the theme of hacking iconic tech giants to highlight the environmental impact of new gadget production, emphasizing that 2.82 billion devices contribute to 800 million tons of CO2 emissions annually. It calls for a shift towards a greener consumption model by opting for refurbished products. The ad incorporates visual storytelling with dynamic imagery of tech production lines and pollution, paired with engaging tunes and snippets of dialogues, creating an exciting and thought-provoking experience. It culminates in a bold statement urging consumers to 'Say hello to Back Market,' advocating for lower environmental impact and reduced carbon footprints with electronics purchases. In several city locales like Berlin, London, and Paris, the ad infestiously spread via Airdrop, capturing public attention and sparking conversation around greener technology use.