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ANDY Awards

Creative Award
New York, United States
Intel/Dell Technologies - "eCycleLand" by ANDY Awards 2023

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TitleeCycleLand
Agency
Campaign eCycleLand
Advertiser Intel + Dell
Brand Intel/Dell Technologies
PostedApril 2023
Business Sector Temp Agencies, Recruiting Companies
Media Type Digital
Length
AI Description The advertisement centers on the theme of e-cycling within the popular video game Animal Crossing. It opens by addressing the issue of e-waste, particularly within the gaming community, and highlights Intel's initiative to educate gamers. The ad visualizes this through the creation of 'eCycleLand,' an imaginative, in-game recycling center within Animal Crossing. Gamers transform the Rusted Parts, deemed trash, into valuable items like gaming desks.

The visually engaging scenes depict the vibrant and colorful world of Animal Crossing, seamlessly integrating the playful, animated aesthetics with clear educational messages about recycling e-waste. Players are shown engaging with the environment, learning about sustainability while exploring the island for an average of 14 minutes.

Beyond the game, prominent streamers share their experiences on platforms like Twitch, further extending the educational reach. The ad closes with positive reactions from the gamer community, emphasizing the environmental message that obsolete tech should be e-cycled, not trashed.
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