General Motors - "EVs on Screen" by ANDY Awards 2023
Filter results by
General Motors - "EVs on Screen"
- Brand: General Motors
- Country: United States
- Advertiser: General Motors Corp.
| Title | EVs on Screen |
| Agency | the community |
| Campaign | EV's on Screen |
| Advertiser | General Motors Corp. |
| Brand | General Motors |
| Posted | April 2023 |
| Business Sector | Automotive |
| Media Type | Digital |
| Length | |
| AI Description | The advertisement promotes the partnership between General Motors and Netflix aimed at accelerating electric vehicle (EV) adoption through integration into popular culture via streaming content. The ad announces the rise of GM's stock and highlights the Everybody In movement, which invites everyone to go electric. It emphasizes that to make EVs mainstream, cultural change is crucial and suggests leveraging Netflix's influence to introduce EVs in their productions. Clips from popular Netflix shows are featured, showing how their cultural reach can normalize and encourage the purchase of EVs. The collaboration plans to embed EVs in music videos, films, and TV series, aiming to generate a recurring presence in everyday viewing experiences. Emphasis is placed on the effect of consistent exposure through shows like "Stranger Things" and video games like chess in generating public interest. The campaign's debut on a large stage like the Super Bowl signifies the magnitude of the initiative. |
| Music | Duotone Audio Group |
| Sound Design and Mix | Sonic Union |
| Production Company | O-Positive |
| PR Agency | FleishmannHillard |
| Partnership & Talent Agency | UTA Marketing |
| Editing Company | Mackcut |
| VFX Company | Framestore |
| Virtual Production & VFX | Eyeline Studios |
| Colorization | Company 3 |
| Director | David Shane |
| Founder / Global Chief Creative Officer | Joaquin Molla |
| Chief Creative Officer | Frank Cartagena |
| Executive Creative Director | Lucas Bongioanni |
| Creative Director | Guille Grossi |
| Creative Director | Gabriel Gama |
| Creative Director | Federico Díaz |
| Agency | McCann Detroit |