Budweiser - "Bring Home the Bud" by ANDY Awards 2023
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Budweiser - "Bring Home the Bud"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Bring Home the Bud |
| Agency | FIFA |
| Campaign | Bring Home The Bud |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Posted | April 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Digital |
| Length | |
| AI Description | The ad begins with news reports announcing Qatar's ban on alcohol sales at World Cup stadiums. This puts Budweiser, a main sponsor, in a bind with unsold beer. The footage shifts to Budweiser proposing to ship the unsold stock to the winning country, while on-screen graphics and bold text emphasize the scale of this giveaway. Shots of beer containers prepped for shipping across iconic global locations are shown, reflecting Budweiser's plan. The ad includes scenes of fans celebrating and holding signs that say #BringHomeTheBud, highlighting Argentina's win and their receipt of Budweiser's beers. The ad closes with scenes of jubilant celebrations in cities and stadiums, underscoring the joy and community spirit engendered by Budweiser's creative response to the crisis. The red and white color scheme and energetic, uplifting tone align with the brand image. |
| Agency | Africa |
| Vice President (VP) | Ian Macdonald |
| Sound Engineer / Mix | Rob DiFondi |
| Project Manager | Yann Samuels |
| Global Chief Creative Officer | Karl Liebermann |
| VFX Executive Producer | Michelle Carman |
| Post-production Producer | Michelle Carman |
| Group Account Director | Brooke Stites |
| Managing Director | Jiah Choi |
| Executive Producer | Dave Lambert |
| Studio Director | Justine Cortale |
| Business Affairs | Paul Fitzgerald |
| Producer | Luke Rzewnicki |
| Chief Creative Officer | Scott Dungate |
| Project Manager | Laura Petraglia |
| Sound Engineer / Mix | Rob McIver |
| Chief Creative Officer | Felipe Ribeiro |
| Producer | Diane McCann |
| Director of Production | Nick Setounski |
| Creative Director | David Pierce |
| Chief Executive Officer (CEO) | Neal Arthur |
| Copywriter | Tommy Woods |
| Creative Director | Rafael Melo |
| Senior Post-production Producer | Kari Ickert |
| Senior VFX Producer | Kari Ickert |
| Copywriter | Nate Richards |
| Management Supervisor | Bianca Nikic |
| PARTNER+PRESIDENT, CONSUMER BRANDS | Lisa Rosenberg |
| Art Director | Jeffrey Rozman |
| Art Director | David de Bruijn |
| Graphic Designer | Tom De Regt |
| Creative Director | ROSE SACKTOR |
| Account Director | COURTNEY LEBLANC |
| Account Executive | SAPORAH CARTER |
| MEDIA/COMMS PLANNING | JAVAAD BEG |
| Broadcast Traffic | LAURA GUERRA |
| Assistant Editor | MOON NOH |
| Creative Director | DUSTIN BAILEY |
| Client Lead | SOPHIE ARUNDALE |
| Client Manager | STAN EVANS |
| Senior Creative | DANIEL WILCOX |
| Senior Creative | JEREMIE PETERS |
| Junior Creative | KATIE ROLLINSON |
| Junior Creative | GISELE THOMPSON |
| Managing Director | Jeff Leopold |
| Senior Vice President | HANNAH MONTPAS |
| Account Manager | ERIN CLASSEN |
| Account Manager | MADDIE BELL |
| Account Executive | OLIVE CORYA-PACE |
| Assistant Account Executive | TYLER GRAHAME |
| Account Coordinator | NEHA SHANKER |
| Senior Producer | KATE KERN |
| Photographer | JORIS BRURING |
| Graphic Designer | MARK KLAVERSTIJN |
| Art Director | GJIS VAN WILLIGEN |
| DECOR BUILD | BRAM STAAL |
| Senior Vice President | Jennifer Caruso |
| Account Director | Sarah Brokenshire |
| Music / Sound Design | Evil Twin |