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ANDY Awards

Creative Award
New York, United States
FNAC - "Unrecommended By The Algorithm" by ANDY Awards 2023

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TitleUnrecommended By The Algorithm
Agency
Campaign Unrecommended By The Algorithm
Advertiser Fnac
Brand FNAC
PostedApril 2023
Business Sector Drugstores, Specialty Stores
Media Type Digital
Length
AI Description The FNAC ad, titled "Unrecommended By The Algorithm," critiques the overreliance on recommendation systems and algorithms, as highlighted in the opening quote by Eric Schmidt on personalization. It showcases how platforms like Netflix and Amazon Prime utilize data to trap users in a “filter bubble,” emphasizing concepts like addiction and polarization. Traditional and animated scenes appear, illustrating the alluring and sometimes hypnotic nature of these services. A shift occurs with a focus on FNAC's stance against algorithmic control, promoting a campaign that offers genuine, unexpected cultural experiences. The visual narrative includes glitch effects and a stark contrast between colorful and monochromatic shots, underscoring the theme of breaking free from algorithmic constraints. FNAC's message is clear: culture should be grounded in curiosity and freedom, encouraging viewers to "Choose the Unrecommended."
Media Agency Havas Media
Vice President (VP)
Account Management
Creative Director
Chief Creative Officer
Head of Digital
Vice President (VP)
Digital Creative
Account Management
Creative Director
Advertising Manager
Digital Creative
Creative Team – Print
Account Management, Media
Strategic Planner
Creative Team – Print
Advertising Manager
Account Management, Media
Advertising Manager
Advertising Manager
Account Management
Account Management
Account Management, Media
Account Management, Media
Social Media Manager