Dove - "Toxic Influence" by ANDY Awards 2023
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Dove - "Toxic Influence"
- Brand: Dove
- Country: United Kingdom
- Advertiser: Unilever
| Title | Toxic Influence |
| Agency | Ogilvy |
| Campaign | Toxic Influence |
| Advertiser | Unilever |
| Brand | Dove |
| Posted | April 2023 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Digital |
| Length | |
| AI Description | The Dove 'Toxic Influence' ad highlights the hazardous impact of toxic beauty advice circulating on social media. It opens with shocking testimonies that expose these risks, showing influencers giving dangerous beauty tips to teenage followers. The video uses deepfake technology to demonstrate how such advice can easily be replicated and proliferated online. The ad features interviews with experts discussing the psychological harm caused, as well as authentic reactions from mothers and daughters confronted with this harsh reality. Ultimately, Dove calls for parents to be the primary influence in their daughters’ lives and encourages a societal shift towards healthier conversations about beauty standards. |
| Production Company | Smuggler |
| PR Agency | Edelman Worldwide |
| Media Agency | Mindshare North America |
| Agency | VML |
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