Matilda Bay - "Rejected Ales" by ANDY Awards 2023
Filter results by
Matilda Bay - "Rejected Ales"
- Brand: Matilda Bay
- Country: Australia
- Advertiser: Matilda Bay
| Title | Rejected Ales |
| Agency | Howatson+Company |
| Campaign | Rejected Ales |
| Advertiser | Matilda Bay |
| Brand | Matilda Bay |
| Posted | April 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Digital |
| Length | |
| AI Description | The Matilda Bay ad for 'Rejected Ales' humorously frames the painstaking perfectionism involved in brewing their renowned golden ale. The commercial highlights the mere inches by which the earlier batches missed their goal, portraying 'near perfect' rejected versions including 'Ballpark' and 'Good Butt.' These unique codes graced each can, celebrating the stages in crafting their iconic original ale. The visuals incorporate close-ups of cans, digital graphics, and the brewing process, while the audio narrates a compelling story about dedication and detail. The ad connects with audiences by sharing these works of ‘delicious rejection,’ turning trial and error into a triumph that ultimately earned international recognition and silver medals. |
| Senior Copywriter | William Halstead |
| Senior Copywriter | Tim Smith |
| Copywriter | Rianna McKenzie |
| Design Company | Brogen Averill |