Budweiser - "Bring Home The Bud" by ANDY Awards 2023
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Budweiser - "Bring Home The Bud"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Bring Home The Bud |
| Agency | FIFA |
| Campaign | Bring Home The Bud |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| Market | Brazil |
| AI Description | The ad opens with news broadcasts announcing a sudden alcohol ban at World Cup stadiums in Qatar, placing Budweiser in a difficult position. The scenes shift to show the warehouses full of Budweiser beer, as a catchy soundtrack sets the stage for an inventive solution: shipping the beer to the country that wins the World Cup. Engaging visuals highlight the consumption of beer around the world, with shots of Budweiser crates being delivered internationally. Argentina is then revealed as the winner, receiving the Budweiser shipment, adding a celebratory tone with crowds cheering and vibrant festivities. The ad concludes with impactful text indicating the worldwide reach and successful marketing pivot amidst crisis, positioning the beer brand as bold and adaptive. |
| Agency | Africa |
| Music / Sound Design | Evil Twin |
| Global Chief Creative Officer | Karl Liebermann |
| Chief Executive Officer (CEO) | Neal Arthur |
| Chief Creative Officer | Scott Dungate |
| Chief Creative Officer | Felipe Ribeiro |
| Managing Director | Jiah Choi |
| Creative Director | Rafael Melo |
| Creative Director | ROSE SACKTOR |
| Art Director | Jeffrey Rozman |
| Copywriter | Nate Richards |
| Copywriter | Tommy Woods |
| Director of Production | Nick Setounski |
| Executive Producer | Dave Lambert |
| Producer | Luke Rzewnicki |
| Producer | Diane McCann |
| Group Account Director | Brooke Stites |
| Account Director | COURTNEY LEBLANC |
| Management Supervisor | Bianca Nikic |
| Account Executive | SAPORAH CARTER |
| MEDIA/COMMS PLANNING | JAVAAD BEG |
| Business Affairs | Paul Fitzgerald |
| Broadcast Traffic | LAURA GUERRA |
| Project Manager | Yann Samuels |
| Project Manager | Laura Petraglia |
| Assistant Editor | MOON NOH |
| Senior Post-production Producer | Kari Ickert |
| Post-production Producer | Michelle Carman |
| Creative Director | David Pierce |
| Creative Director | DUSTIN BAILEY |
| Senior VFX Producer | Kari Ickert |
| VFX Executive Producer | Michelle Carman |
| Sound Engineer / Mix | Rob DiFondi |
| Sound Engineer / Mix | Rob McIver |
| Studio Director | Justine Cortale |
| Client Lead | SOPHIE ARUNDALE |
| Client Manager | STAN EVANS |
| Senior Creative | DANIEL WILCOX |
| Senior Creative | JEREMIE PETERS |
| Junior Creative | KATIE ROLLINSON |
| Junior Creative | GISELE THOMPSON |
| PARTNER+PRESIDENT, CONSUMER BRANDS | Lisa Rosenberg |
| Managing Director | Jeff Leopold |
| Senior Vice President | HANNAH MONTPAS |
| Vice President (VP) | Ian Macdonald |
| Account Manager | ERIN CLASSEN |
| Account Manager | MADDIE BELL |
| Account Executive | OLIVE CORYA-PACE |
| Assistant Account Executive | TYLER GRAHAME |
| Account Coordinator | NEHA SHANKER |
| Senior Producer | KATE KERN |
| Photographer | JORIS BRURING |
| Graphic Designer | MARK KLAVERSTIJN |
| Graphic Designer | Tom De Regt |
| Art Director | GJIS VAN WILLIGEN |
| Art Director | David de Bruijn |
| DECOR BUILD | BRAM STAAL |
| Senior Vice President | Jennifer Caruso |
| Account Director | Sarah Brokenshire |