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ANDY Awards

Creative Award
New York, United States
Doritos - "Triangle Tracker" by ANDY Awards 2023

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TitleTriangle Tracker
Agency
Campaign Triangle Tracker
Advertiser Frito Lay
Brand Doritos
PostedApril 2023
Business Sector Food
Media Type Digital
Length
AI Description The ad opens with an individual sharing her surprise at seeing a giant Dorito post-run, reflecting on the universal triangle shape. It proceeds with a montage of various triangular vantage points in cityscapes, notably buildings in New York, Atlanta, and Memphis lit up to appear like Doritos. The ad emphasizes the idea that triangles are everywhere, and how Doritos utilizes this shape for a unique marketing strategy. The advertisement highlights the use of an AR lens on Snapchat that allows users to turn any triangle into Doritos digitally, making it a game with free prizes. Through strategic partnerships with brands that have triangles in their logos, Doritos encourages viewers to see triangles from a new, playful perspective. Various creative transformations, such as that of Michelangelo's David, are shown, further accentuating the triangle theme. With over 4 million people turning triangles into Doritos and generating 3 billion media impressions, the campaign creatively integrates technology with a classic snack icon to engage audiences worldwide.