Google - "Trending Billboards" by ANDY Awards 2023
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Google - "Trending Billboards"
- Brand: Google
- Country: United States
- Advertiser: Google
| Title | Trending Billboards |
| Agency | BBH USA |
| Campaign | Trending Billboards |
| Advertiser | |
| Brand | |
| Posted | April 2023 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Media Type | Digital |
| Length | |
| AI Description | The ad highlights Google's innovative 'Trending Billboards' campaign, aiming to reinvigorate interest in Google Search among young users who seek inspiration from platforms like TikTok and Instagram. The campaign features interactive, scannable billboards across major cities with textures made from the most searched fabrics and patterns on Google. Users can scan these ads using the Google app to discover and purchase fashion items that match the designs, offering a seamless bridge between physical advertisements and digital shopping. The ad showcases billboards with bold colors and patterns, emphasizing vibrancy and trendiness. Fashion-forward elements, such as faux fur and flashy textiles, are used to capture attention and encourage exploration. The campaign's reach is highlighted through its presence in cities like New York, Los Angeles, and Chicago, having made significant media impressions. |