Columbia Journalism Review - "Are You Press Worthy?" by ANDY Awards 2023
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Columbia Journalism Review - "Are You Press Worthy?"
- Brand: Columbia Journalism Review
- Country: United States
- Advertiser: Columbia Journalism Review
| Title | Are You Press Worthy? |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Are You Press Worthy? |
| Advertiser | Columbia Journalism Review |
| Brand | Columbia Journalism Review |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Case Study |
| Length | |
| AI Description | The Columbia Journalism Review ad, titled 'Are You Press Worthy?', addresses media bias using a minimalist aesthetic. It highlights the disparity in news coverage through the term 'Missing White Woman Syndrome.' The ad features people entering their personal information into a tool that calculates how much press coverage they would receive if they went missing. It reveals uneven media attention based on race, gender, and location using vivid statistics. The soundtrack features discussions about this inequality, citing real-life cases like that of a 'van life' couple. The ad encourages the audience to visit RUPressworthy.com to check their own media coverage value, fostering awareness and advocating for equitable media representation. |
| Animation | Gary Fraser |
| Associate Creative Director | David Stevanov |
| Associate Creative Director | Pedro Sampaio |
| Chief Creative Officer | Amy Ferguson |
| Colorist | Stephanie Park |
| Music Composer | Rebecca Riter |
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