CoorDown - "Ridiculous excuses not to be inclusive" by ANDY Awards 2023
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CoorDown - "Ridiculous excuses not to be inclusive"
This ad is part of the ACT Responsible Collection
- Brand: CoorDown
- Country: United States
- Advertiser: CoorDown
| Title | Ridiculous excuses not to be inclusive |
| Agency | Small |
| Campaign | Ridiculous Excuses Not To Be Inclusive |
| Advertiser | CoorDown |
| Brand | CoorDown |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | #RidiculousExcuses |
| Story | Over the past few months, with the help of associations from all over the world, CoorDown has been asking people with Down syndrome and their families, what excuses they have heard for being excluded from education, sports, jobs, and other opportunities. Some of these excuses were so incredibly ridiculous that they deserved to be brought to life and properly celebrated with a film. |
| Philosophy | In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. On World Down Syndrome Day, March 21 2023, CoorDown – the National Coordination of Associations of People with Down Syndrome – is launching the international awareness campaign "RIDICULOUS EXCUSES NOT TO BE INCLUSIVE," to affirm the right to full participation in society and inclusion of people with intellectual disabilities, free from all forms of discrimination and ableism. |
| Media Type | Social Media |
| Length | |
| AI Description | The advertisement highlights the absurd excuses that people with Down syndrome and their families hear, preventing their inclusion in everyday activities. The ad uses a mix of typographic messages and scenes depicting real-life situations where individuals face exclusion, such as a child being told they can't join a field trip, or a justification for exclusion from a summer camp because they 'already have one of those kids.' The narrative is accompanied by a backdrop of a globe and stars, emphasizing the global need for inclusivity. Strong emotional appeal and calls for empathy underscore the campaign's aim for social change and advocacy, using a blend of realism and earnest dialogues. |
| Executive Creative Director | Luca Pannese |
| Executive Creative Director | Luca Lorenzini |
| Creative Director | Fabio Tridenti |
| Production Company | Indiana Production Company |
| Executive Producer | Karim Bartoletti |
| Senior Producer | Lilli Auteri |
| Director | Stoney Sharp |
| DP | Joe Gabriel |
| Production Company | Tinygiant |
| Executive Producer | Veronica Diaferia |
| Executive Producer | Sara Eolin |
| Art Director | Mark Kaufmann |
| Art Director | Cody Maher |
| Editor | Luca Angeleri |
| Colorist | Claudio Beltrami |
| Post-production Producer | Alga Pastorelli |
| MOTION DESIGN | Sincromie |
| Audio Post Production | Bravagente |
| Compositing | Alessandro Canu |