Dot Pad - "DotPad Bords Supporting 7" by ANDY Awards 2023
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Dot Pad - "DotPad Bords Supporting 7"
- Brand: Dot Pad
- Country: Germany
- Advertiser: Dot Incorporation
| Title | DotPad Bords Supporting 7 |
| Agency | Serviceplan Germany |
| Campaign | Dot Pad |
| Advertiser | Dot Incorporation |
| Brand | Dot Pad |
| Date of First Broadcast/Publication | 2022 / 3 |
| Product | Dot Pad |
| Story | While most people rely on visuals to understand complex topics, the 285 million blind and visually impaired people worldwide are left out. Tactile books are scarce, expensive, and impractical. Audio descriptions fail to describe complex information. Dot Pad. The first smart tactile graphics display for the visually impaired. It can display any visual content from any source. At the core of Dot Pad sits the third generation of the innovative Dot actuator technology. While conventional tactile devices use piezoelectricity to power their actuators, Dot Pad uniquely relies on electromagnetism, which reduces size, weight, power consumption and price by more than ten times. This dramatically increases usability and makes Dot Pad affordable for the majority of blind and visually impaired users. While the Dot actuator technology is protected by 30 patents, it’s licensed to other manufacturers to give as many people as possible the chance to benefit from it. It requires intelligence to understand what’s in an image and decide what’s important to the audience. To create comprehensible tactile content, Dot Pad relies on the innovative Dot Image Processor. It’s an AI that was trained with millions of existing visual and tactile graphics, to be able to analyze, understand and segment visual content, and translate it to tactile graphics on the display of 2,400 dots. There is also an in-built text panel for braille translation. Thanks to a partnership with Apple, Dot Pad integrates seamlessly with iOS and iPadOS, thereby giving users access to the 2.2 million apps on the App Store, out of the box. Dot Pad reduces dependence on tactile textbooks and audio description for graphical content which sighted people are used to freely enjoying. Launched in early 2022, Dot Pad has earned huge interest from the media as well as public and private institutions worldwide, with millions of dollars in orders. Dot Pad technology is permanently installed in public kiosks in Busan, South Korea. Dot Pad has disrupted the field of accessibility technology with tactile graphics. To create further software and hardware support for tactile graphics, Dot Inc. is in touch with major players in the field to create a unified tactile graphic file format and a dedicated open database of tactile graphics. Dot Inc. is partnering with many educational and governmental institutions like UC Berkeley, Carnegie Mellon University, McGill University, and Columbia University (to name a few). |
| AI Description | The DotPad campaign showcases the revolutionary impact of Dot Pad, a smart tactile graphics display designed for the visually impaired. The ad features a series of images capturing diverse global communities interacting with the device. Scenes depict users, including children and educators, engaging with Dot Pad in various settings—from education to public kiosks. The modern, minimalist visuals emphasize technology and accessibility, highlighting partnerships with institutions like universities and tech companies. The emotional narrative underscores the device's potential to empower users, making complex information accessible through innovative Dot actuator technology and seamless iOS integration. |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| Dot Incorporation | Eric Ju Yoon Kim, CEO |
| Dot Incorporation | Ki Kwang Sung, CEO & CTO |
| Dot Incorporation | Jae Seong Joo, CDO |
| Dot Incorporation | Ahrum Choi, Director of Social Impact |
| SERVICEPLAN GERMANY | Shruthi Subramanian, Copywriter |
| SERVICEPLAN GERMANY | Rohil Borole, Art Director |
| SERVICEPLAN GERMANY | Kai West Schlosser, Art Director |
| SERVICEPLAN GERMANY | Camille Nizet, Creative Intern |
| SERVICEPLAN GERMANY | Thinh Ngyuen, Creative Intern |
| SERVICEPLAN GERMANY | Tanvi Phalak, Creative Intern |
| SERVICEPLAN GERMANY | Sanjeeta Saha, Creative Intern |
| SERVICEPLAN GERMANY | Zoe Bellis Schill, Creative Intern |
| SERVICEPLAN GERMANY | Franz Röppischer, Executive Creative Director |
| SERVICEPLAN GERMANY | Lorenz Langgartner, Executive Creative Director |
| SERVICEPLAN GERMANY | Dennis Fritz, Director&Motion Designer |
| SERVICEPLAN KOREA | Julie Kang, CEO&Managing Director |
| SERVICEPLAN KOREA | Thomas Iksuh Huh, Creative Director |
| SERVICEPLAN GROUP | Jason Romeyko, Worldwide Executive Creative Director |
| SERVICEPLAN GROUP | Matthias Harbeck, Chief Creative Officer Germany |
| Ltd. | Saffaan Qadir, Creative Director, Paulus Co. |
| Ltd. | Kyungsin Kim, Creative Producer, Paulus Co. |
| ASTRAL Kreativ | Hagen Fiedler, Executive Creative Director Digital |
| ASTRAL Kreativ | Johannes Auffermann, Senior Project Manager Digital |
| SERVICEPLAN KOREA | Silver Eunman Kim, Senior Art Director |
| SERVICEPLAN KOREA | Minwoo Kim, Senior Copywriter |
| SERVICEPLAN KOREA | Diana Dahye Kim, Ass. Art Director |
| SERVICEPLAN KOREA | Jin Park, Ass.Copywriter Intern |
| SERVICEPLAN KOREA | Seonyeong Boo, Account Director |
| SERVICEPLAN KOREA | Neul Ha, Senior Strategic Planner |
| SERVICEPLAN KOREA | Junghwan Choi, Senior Account Manager |
| SERVICEPLAN KOREA | Euntack Shin, Senior Account Manager |
| SERVICEPLAN KOREA | Hyeli Lee, Senior Account Manager |
| SERVICEPLAN KOREA | Elin Jinsol Yu, Account Manager |
| SERVICEPLAN KOREA | Minji Kim, Account Manager |
| Ltd. | Dahoon Chung, Executive Producer, Paulus Co. |
| Ltd. | Yohan Jang, Director, Paulus Co. |
| Cloudandco/Dot Incorporation | Yeongkyu Yoo, Creative Director & CEO |
| Dot Incorporation | Mergel Takam, Senior Manager/PhD |
| Dot Incorporation | Hee Jin Lee, Sales Manager |
| Dot Incorporation | Eunpyul Joy Cho, Sales Manager |
| Cloudandco/Dot Incorporation | Sebin Oh, Industrial Designer |
| SERVICEPLAN GERMANY | Anton Reim, Motion Designer |
| SERVICEPLAN GERMANY | Naho Manabe, Creative Director |
| SERVICEPLAN GERMANY | Taro Taniwaki, Copywriter |
| Freelance | Björn Neugebauer, Copywriter |
| Freelance | Lennert Schrader, CGI Technician |
| Freelance | Ashwin Suresh, CG Artist |
| Freelance | Federico Leggio, Motion Designer |
| Freelance | Henning Janzen, Art Director |
| Ltd. | Hyuk Lim, Assistant Director, Paulus Co. |
| Ltd. | Hee-jae Yang, Assistant Director, Paulus Co. |
| Ltd. | Yehyeon Chung, Project Assistant, Paulus Co. |
| Ltd. | Young eun Yeo, Project Assistant, Paulus Co. |
| Ltd. | Minkyu Park, Producer, Paulus Co. |
| Paulus Co. | Euiseon Chang, Director of Photography |
| Ltd. | Jiwoon Yang, Assistant Camera 1st, Paulus Co. |
| Ltd. | Junhui Seo, Assistant Camera 2nd, Paulus Co. |
| Ltd. | Kwang Jun Jeong, Gaffer, Paulus Co. |
| Ltd. | Jongcha Sohn, Sound, Paulus Co. |
| Ltd. | Sado Choi, Sound Assistant, Paulus Co. |
| ASTRAL Kreativ | Malte Bender, Tech Lead Digital |
| ASTRAL Kreativ | Timm Reiter, Senior Developer |
| ASTRAL Kreativ | Stefan Schröder, Senior Developer |
| ASTRAL Kreativ | Arlinda Shabani, Design |
| ASTRAL Kreativ | Andrea Da Silva, Design |