YWCA - "Add The M (126s)" by ANDY Awards 2023
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YWCA - "Add The M (126s)"
- Brand: YWCA
- Country: Canada
- Advertiser: YWCA
| Title | Add The M (126s) |
| Brief | Have you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? We did. So, we worked with YWCA’s across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport. |
| Agency | Rethink Communications Inc. |
| Campaign | Add the M |
| Advertiser | YWCA |
| Brand | YWCA |
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | YWCA's mission is to advance gender equity alongside women, families, Two-Spirit and gender diverse people through advocacy and integrated services that help support personal, collective and economic wellbeing. |
| Media Type | Case Study |
| Entrant Company | Rethink |
| Client | YWCA Metro Vancouver |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Creative Director | Leia Rogers |
| Head of Art / Creative Director | Joel Holtby |
| Associate Creative Director / Art Director | Skye Deluz, |
| Associate Creative Director / Art Director | Hayley Hinkley |
| Associate Creative Director / Writer | Jacquelyn Parent |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Nicole Rajesky |
| Producer | Teresa Bayley |
| Producer | Kyle Hicks |
| Studio Artists | Brad Kumar |
| Studio Artists | Todd Bennett |
| Editor | Tyler Erdalac |
| Editor | Thomas McKeen |
| Audio House | Grayson Music |
| Developer | Brad Stapleton |
| Developer | Steve Lam |
| Group Account Director | Kat McKeen |
| Account Director | Kennedy Crawford |
| Account Manager | Nicole Kerrigan |
| Account Manager | Jessie Durand |
| Strategic Communications Lead | Meredith Montgomery |
| Account Director | Sara Lemmermeyer |
| Editorial Lead | Lianne George |
| PR Coordinator | Kaitlyn Vian |
| Director, Advocacy and Communications | Amy Juschka |
