AHR Valley - "#flutwein - Our Worst Vintage (Board)" by ANDY Awards 2023
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AHR Valley - "#flutwein - Our Worst Vintage (Board)"
- Brand: AHR Valley
- Country: Germany
- Advertiser: AHR Valley
| Title | #flutwein - Our Worst Vintage (Board) |
| Brief | Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions. |
| Agency | Seven.One AdFactory |
| Campaign | #Flutwein |
| Advertiser | AHR Valley |
| Brand | AHR Valley |
| Posted | November 2022 |
| Business Sector | Wines, Champagnes |
| Story | After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region. |
| Media Type | Case Study |
| Entrant Company | Seven.One AdFactory Creative House + White Rabbit |
| Advertising Agency | Seven.One AdFactory Creative House |
| Advertising Agency | White Rabbit Budapest |
| Media Agency | WallDecaux |
| Additional Company | Startnext GmbH |
| Additional Company | Ahrwein e.V. |
| Managing Director | Tom Schwarz |
| Director Strategy, Content & Creation | Daniel Koller |
| Creative Director | Friedrich-Paul Spielhagen |
| Chief Creative Officer | Istvan Bracsok |
| Chief Creative Officer | Levente Kovacs |
| Copywriter | Daniel Koller, Friedrich-Paul Spielhagen |
| Art Director | Anne Eitze, Janine Koller, Jörg Petzold |
| Strategist | Matthias Buratti, Stephan Fischer |
| Project Manager | Rebecca Marek, Ann-Kathrin Hackl |
| Influencer Management | Marie-Jeanette Honrath |
| Digital Creative Director | Jürgen Metzner |
| Webdesign | Elisabeth Thirmeyer, Johanna Krünes |
| IT & Tech Consultant | Benjamin Koller |
| Director Digital & OOH / WallDecaux | Jonas Kofahl-Kraatz, Jicky von Bechtolsheim |
| Digital Manager | Sophie Smikalla |
| Media Consultant | Denis Bartelt, Valentin Oswald |
| Producer | Tim Freiwald, Ludwig Groß, Stephan Beyschlag |
| DOP | Franziska Freiwald |
| Director | Leo Gammler |
| Photography | Franziska Freiwald, Tim Freiwald, Ludwig Groß |