Decathlon - "Ability Signs" by ANDY Awards 2023
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Decathlon - "Ability Signs"
- Brand: Decathlon
- Country: Canada
- Advertiser: Decathlon
| Title | Ability Signs |
| Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Agency | Rethink |
| Campaign | Decathlon Ability Signs |
| Advertiser | Decathlon |
| Brand | Decathlon |
| Posted | November 2022 |
| Business Sector | Drugstores, Specialty Stores |
| Story | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Media Type | Outdoor/Out of Home |
| Production Company | R+D Productions |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Executive Creative Director | Nicolas Quintal |
| Creative Director | Xavier Blais |
| Copywriter | Xavier Blais |
| Creative Director | Maxime Sauté |
| Art Director | Maxime Sauté |
| Art Director | Rachel LeBlanc |
| Art Director | Ryan Cookish |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Pascal Routhier |
| Interactive Producer | Terri Winter |
| Interactive Producer | Todd Harrison |
| Developer | Steve Lam |
| Designer | Claudia Barberio |
| Studio Artist | Cadu Rocha |
| Production Company Producer | Sarah Longpré |
| Production Company Producer | Johanne Pelland |
| Production Company Producer | Katia Dupuy |
| Production Company Producer | Samuel Bonneau |
| Production Company Producer | AJ Merrick |
| Production Company Producer | Steph Walker-Wells |
| Account Director | Alex Lefebvre |
| Account Manager | Rose Napoléon |
| Account Manager | Aicha Diallo |