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ANDY Awards

Creative Award
New York, United States
Belong - "Second Life Phones" by ANDY Awards 2023

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TitleSecond Life Phones
Agency
Campaign Second Life Phones
Advertiser Belong
Brand Belong
PostedNovember 2022
Business Sector Telecommunications Services
Media Type Television
Length
AI Description The Belong ad titled "Second Life Phones" creatively presents the concept of refurbished phones by drawing an amusing parallel between an aged forehead and a planet. It begins with engaging visuals resembling outer space, slowly revealing the landscape to be actually the detailed wrinkles of a forehead during an HD call. As the narration questions the diminished capabilities of refurbished phones, the ad emphasizes how these phones still provide vast connectivity, referencing the "world web," "sea of memes," and HD calls. The imagery cleverly shifts from a galactic view to a close-up of a forehead, blending humor with a striking metaphor about sustainability. The ad concludes with a showcase of the phone and the tagline, affirming the company's commitment to eco-friendly initiatives. Belong, proudly standing as Australia's first carbon-neutral telecommunications company, positions these phones as budget-friendly and planet-conscious choices.
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