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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Inside Jobs" by ANDY Awards 2023

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TitleInside Jobs
Agency
Campaign Inside Jobs
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2022 / 9
Business Sector Automotive
Media Type Case Study
Length
AI Description The ad features Volkswagen's unique recruitment strategy named "Inside Jobs," employing a creative approach to find talented mechanics. Set in modern, industrial garages, the ad reveals Volkswagen's tactic of using modified car parts as a delivery system for hidden job offers. QR codes are included on components, such as brake discs and vehicle batteries. Mechanics discover the offers while working on cars, leading to curiosity and excitement. This campaign targets competing garages across France to attract skilled applicants to Volkswagen. The ad emphasizes ingenuity and opportunity, illustrating how these hidden job offers become a metaphorical 'Trojan horse' within the automotive sector.
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