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ANDY Awards

Creative Award
New York, United States
Bundy Mixer - "Bundy Mixer" by ANDY Awards 2023

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TitleBundy Mixer
Agency
Campaign Bundy Mixer Launch
Advertiser Bundaberg Rum
Brand Bundy Mixer
Date of First Broadcast/Publication 2022 / 8
Business Sector Alcoholic
Media Type Television
Length
AI Description The 'Bundy Mixer' ad promotes a new mixed-gender fantasy rugby competition, encouraging players to pick the best talent regardless of gender. Set in a bright, yellow space, the ad features rugby players in different uniforms discussing their fantasy teams. The dialogue humorously reveals that a female player is also part of one player's fantasy team due to her impressive stats. The promotion highlights the excitement and inclusivity of selecting players based on performance, not gender. A smartphone with the Bundy Mixer logo is shown, inviting viewers to join the game to win cash and prizes.
Marketing Director
Marketing Manager
ASSISTANT BRAND MANAGER
Executive Creative Director
Creative Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Strategy Director
Strategy Director
General Manager
Account Director
Senior Business Director
Business Manager
Integrated Producer
Content Lead
Digital Account Manager
Partnerships Manager
PR
Chief Client Officer
Business Director
Account Manager
Senior Account Executive
Production Company
Director
Director of Photography (DOP)
Production Company Producer