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ANDY Awards

Creative Award
New York, United States
Visit Iceland - "OutHorse Your Email to Iceland’s Horses" by ANDY Awards 2023

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TitleOutHorse Your Email to Iceland’s Horses
Agency
Campaign OutHorse Your Email to Iceland’s Horses
Advertiser Visit Iceland
Brand Visit Iceland
Date of First Broadcast/Publication 2021 / 11
Business Sector Destinations (Countries & Places)
Media Type Web Film
Length
AI Description This ad from Visit Iceland humorously suggests a unique way to disconnect from work while on vacation by letting Icelandic horses handle your out-of-office email replies. Viewers are taken on a visual journey across Iceland’s breathtaking landscapes, featuring its glaciers, lush fields, and iconic geysers. The ad showcases groups of people engaging in outdoor activities like hiking and swimming in hot springs, all with notifications overshadowing their relaxation. The quirky concept comes to life as horses interact with oversized keyboards on green pastures, typing nonsensical email replies. This playful advertisement emphasizes the tranquility and freedom of enjoying a break in nature alongside the endearing notion of horses covering for you at work. It invites viewers to visit Iceland and experience this whimsical retreat from digital responsibilities first-hand.
Executive Creative Director