Dell Technologies and Intel - "I will always be me (Case)" by ANDY Awards 2023
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Dell Technologies and Intel - "I will always be me (Case)"
This ad is part of the ACT Responsible Collection
- Brand: Dell Technologies and Intel
- Country: United States
- Advertiser: Dell Technologies and Intel
| Title | I will always be me (Case) |
| Agency | VML |
| Campaign | I Will Always Be Me |
| Advertiser | Dell Technologies and Intel |
| Brand | Dell Technologies and Intel |
| Posted | July 2022 |
| Business Sector | Computers, PDAs & Calculators |
| Story | A special book that helps people living with motor neurone disease (MND) keep their voices – by reading a story that helps explain what they’re going through. Created in partnership with the MND Association and Rolls-Royce |
| Media Type | Case Study |
| Length | |
| AI Description | The ad explores the challenges faced by individuals diagnosed with Motor Neurone Disease (MND) and introduces a novel solution to preserve their voices through voice banking. It begins with the emotional impact of learning about MND and progresses to showing how the disease often results in voice loss. We are introduced to the concept of voice banking, where individuals record their voices to create a digital replica to be used after they can no longer speak. The tedious process of recording phrases is highlighted. To address this, Dell Technologies, Intel, Rolls-Royce, and the MND Association developed a children's book, 'I Will Always Be Me,' which contains all the sounds needed to create a digital voice. Through emotive testimonies, families share their experiences of using the book to express changes in their lives while maintaining their identity. Many individuals express the importance of having their familiar voice to communicate with loved ones. The ad ends with impactful statistics showing increased adoption of voice banking, underscoring the ad’s central message of hope and preservation of identity. |
| Music | Human |
| Digital Agency | Jam3 |
| Chief Creative Officer | Wayne Best |
| Executive Creative Director | Niraj Zaveri |
| Advertising Manager | John Coyne |
| Executive Creative Director | Justin Ebert |
| Regional Chief Creative Officer | Jason Xenopoulos |
| Global Chief Creative Officer | Debbi Vandeven |
| Creative Director | Carlos Pabon |
| Group Executive Producer | Bobby Jacques |
| Senior Producer | Dan Bradbury |
| Digital Developer | Jeremy Jones |
| Managing Director & Executive Producer | Zoe Barlow |
| Executive Creative Director | Dirk Van Ginkel |
| Senior Producer | Louisa Gargiulo |
| Director / DOP | Ben Hanson |
| Director / DOP | Simon Frost |
| Colorist | James Tillett |
| Color Producer | Evan Bauer |
| Managing Director Of Strategy & Insights | Jennifer Bonhomme |
| SVP Global Brand Management | Liz Matthews |
| Advertising Manager | Rachael Henke |
| Advertising Manager | Valerie Daubert |
| Senior Content Production Business Manager | Maggie Diaz |
| Executive Business Lead | Rachel Krouse |
| Music Composer | Sloan Alexander |
| Creative Lead & Chief Engineer | Sloan Alexander |
| Executive Music Producer | Theresa Notartomaso |
| Music Executive Producer | James Dean Wells |
| Group Director Of Production | Sean Crawford |
| Creative Director | Tal Shub |
| Strategy Director | Jorik Houweling |
| Senior Producer | Allison Raich |
| Group Director, Client Engagement | Allie Ritter |
| Music Composer | Jonathan Hubbell |
| Post-production Producer | Rob Suchecki |
| Senior Account Manager | Jenny Anderson |
| Production Manager | Frances Ellis |
| Music Composer | John-Chris Barnes |
| Frontend Developer | Thomas van der Meer |
| Director Of Production, Experience Innovation | Fernando Martinez |
| Music Production Assistant | Karli James |
| Account Supervisor | Ally Reis |
| Director of Client Engagement | Marissa Schulz |
| Associate Account Manager | Saira Khan |
| Advertising Manager | Sonia Sharma |
| Advertising Manager | Amanda Metti |
| Advertising Manager | Jackie Keating |
| Advertising Manager | Talia Hill |
| Advertising Manager | Dayne Turbitt |
| Advertising Manager | Ilana Lassman |
| Advertising Manager | Kari Lemiere-Mullan |
| Advertising Manager | Karen Frey |
| Advertising Manager | Kelly Lynch |
| Advertising Manager | Sarah Allen |
| Advertising Manager | Lama Nachman |
| Advertising Manager | Darryl Adams |
| Advertising Manager | Nicholas Day |
| Advertising Manager | Jason Priest |
| Advertising Manager | Nick Goldup |
| Project Manager | Richard Cave |
| Project Manager | Stuart Moss |
| Production Assistant | Lili Bo Therin |
| Chief Executive Officer (CEO) | alice smith |
| Chief Technology Officer | Oliver Watts |
| Advisor | Siddharthan Chandran |
| Associate Executive Producer | Florian Root |
| Executive Producer | Helen Tucker-Lalloo |
| Technical Project Manager | Tim Blokker |
| Creative Director & Experience Designer | Elisabetta Balconi |
| Senior Interactive Designer | Victoire Douy |
| Senior UX Designer | Fabiola Nardecchia |
| Technical Director | Ben Wager |
| Music Composer | Adam del Ruedas del Ri |
| Music Composer | Jonathan Russell |
| Music Composer | Adam del Ruedas del Rio |
| Color Assist | Ashley Woods |
| Author | Jill Twiss |
| Illustrator | Nicholas Stevenson |
| Post Production | Mill NY |
| Audio Post Production | Post Human |
| Production Company | Borderland |
| Production Company | SpeakUnique |