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Creative Award
New York, United States
An-Nahar - "The Elections Edition" by ANDY Awards 2023

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TitleThe Elections Edition
BriefAs Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: shortage of paper and ink necessary to print election ballots.In response, An-Nahar decided to go silent for the first time in its 88 years of existence. On February 2nd, the daily newspaper did not print its much awaited
Agency
Campaign The Elections Edition
Advertiser An-Nahar
Brand An-Nahar
PostedJuly 2022
Business Sector Newspapers, Magazines, Books
Story Lebanon, pushed past the brink of collapse, is suffering from historically high inflation that has thrown 75% of its population under the poverty line. Necessities such as food, petrol, medicine and even ink and paper are scarcer every day. Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hangs on to the frail hope that the upcoming election will bring critical stability and pave the way toward real change.
Media Type Case Study
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AI Description The ad highlights Lebanon's severe economic and political crisis compounded by poverty and scarcity of essential goods like ink and paper, which are crucial for conducting elections. An-Nahar newspaper, recognizing the government's attempt to postpone the elections under these pretexts, opts not to print one of its editions. Instead, the paper and ink designated for printing are donated to produce voting ballots. The ad utilizes impactful imagery, including news reports showing the dire situation in Lebanon and empty newspaper stands with notices directing to their online platform. The campaign goes viral, successfully mobilizing public sentiment and pressuring the government to stay on course with the election schedule. Various scenes depict the public's engagement, underlining a message of empowerment and the quest for democratic change, emphasizing that "we didn’t just save paper and ink, we saved democracy." The ad concludes with details of the coverage and support garnered online and in traditional media, propelling a movement to ensure elections happen on time.
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