Lotto Max - "DREAM DROP" by ANDY Awards 2023
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Lotto Max - "DREAM DROP"
- Brand: Lotto Max
- Country: Canada
- Advertiser: Ontario Lottery & Gaming Corporation
| Title | DREAM DROP |
| Agency | FCB Canada |
| Campaign | Dream Drop |
| Advertiser | Ontario Lottery & Gaming Corporation |
| Brand | Lotto Max |
| Posted | June 2022 |
| Business Sector | Lottery & Gambling |
| Media Type | Digital |
| Length | |
| AI Description | The Lotto Max 'DREAM DROP' ad combines the thrill of lottery with fashion. The campaign targets young adults, depicting a creative clothing line where each piece serves as a scannable lottery ticket with the chance to win big. The ad contrasts the luxury and exclusivity of fashion with the potential to win millions, making it appealing to a wider audience. Acknowledging the declining interest among younger people in traditional lottery forms, it cleverly uses fashion to reconnect and engage. The visuals showcase trendy, green clothing labeled 'Thank you for dreaming,' emphasizing a fresh approach to lottery participation. The campaign also highlights the contribution of lottery sales to communities, aligning social value with consumer desire. Mr. Saturday, a celebrity designer, is noted in the collaboration, linking high fashion to the lottery concept and enriching its appeal as a cultural phenomenon. |
| Media Agency | Mediacom |
| Music | Grayson Music |
| Production Company | Common Good |