Burger King - "Burger Glitch" by ANDY Awards 2023
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Burger King - "Burger Glitch"
- Brand: Burger King
- Country: Brazil
- Advertiser: Burger King
| Title | Burger Glitch |
| Agency | DAVID |
| Campaign | Burger Glitch |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | June 2022 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Social Media |
| Length | |
| AI Description | The Burger King 'Burger Glitch' ad opens with gameplay from racing video games. Cars glitch and defy physics, showcasing humorous moments, such as vehicles flipping over. The ad transitions into scenes from various gaming genres, including street racing, helicopter maneuvers, a Western-themed shootout, and even a combat match in a wrestling-style cage. Each clip portrays unexpected glitches in a virtual world, making the viewer smile at the absurdity. The visuals highlight glitches within a video game landscape filled with dynamic colors and activity. The ad concludes with a call-to-action, inviting viewers to find glitches within the Burger King app to unlock hidden offers and discounts, emphasizing a playful engagement with the brand. |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Operating Officer (COO) | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Executive Creative Director | Edgard Gianesi |
| Executive Creative Director | Renata Leao |
| Creative Director | Fabrício Pretto |
| Creative Director | Rogério Chaves |
| Creative Team | Renato Simon |
| Creative Team | André Mezzomo |
| Account Management | Carolina Vieira |
| Account Management | Cacá Franklin |
| Account Management | Larissa Zanardi |
| Account Management | Carol Cury |
| Producer | Fernanda Peixoto |
| Producer | Tuna Canepari |
| Producer | Ana Beatriz Duarte |
| Planning Team | Luciana Mendes |
| Planning Team | Carolina Silva |
| Planning Team | Angel Pinheiro |
| Media Team | Marcia Mendonça |
| Media Team | Thomaz Chamiso |
| Media Team | Leonardo Berenguer |
| Media Team | Pedro Graça |
| Media Team | Victor Fortes |
| Media Team | Guilherme Garcia |
| Innovation and Tech | Toni Ferreira |
| Innovation and Tech | Gustavo Nanes |
| Innovation and Tech | Arthur Gregolini |
| Social Media Team | Maike Maio |
| Social Media Team | Marcelo Reis |
| Content | Bruno Gonçalves |
| Content | Bruno Portela |
| Content | Fernanda Angelo |
| Content | Gabriella Machado |
| Content | Ully Correa |
| Content | Natália Ferrini |
| Content | Maiara Amaral |
| Content | João Capusso |
| Data Intelligence | Mailson Dutra |
| Data Intelligence | Ana Veiga |
| Approval Client | Ariel Grunkraut |
| Approval Client | Juliana Cury |
| Approval Client | Daniel Packness |
| Approval Client | Thata Martins |
| Approval Client | Jade Solano |
| Producer | Vetor Zero |
| Director | Gabriel Nobrega |
| Director | Alberto Lopes |
| Director | Sergio Salles |
| Sound Production | Hefty Audio |