Lotto Max - "Dream Drop (Board)" by ANDY Awards 2023
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Lotto Max - "Dream Drop (Board)"
- Brand: Lotto Max
- Country: Canada
- Advertiser: Ontario Lottery & Gaming Corporation
| Title | Dream Drop (Board) |
| Agency | FCB Canada |
| Campaign | Dream Drop |
| Advertiser | Ontario Lottery & Gaming Corporation |
| Brand | Lotto Max |
| Posted | June 2022 |
| Business Sector | Lottery & Gambling |
| Media Type | Other Collateral |
| More Information | https://lottomaxdreamdrop.com |
| AI Description | In the 'Dream Drop' campaign by Lotto Max, young individuals stand prominently in stylish hoodies against a dynamic and vibrant backdrop. The setting partially resembles a vault, signifying security and opportunity. This visually appealing campaign from FCB Canada creatively merges fashion with the thrill of playing the lottery. Designed to resonate with youth, the ad captures how the hoodie doubles as a lottery ticket, made possible through a sophisticated barcode system, emphasizing a unique combination of fashion and fortune. The ad references the immediate impact: skyrocketing sales and engagement with young people, alongside a strategic partnership with a Paris Fashion Week designer. Key phrases such as 'First of its kind' and 'wildly popular' are visible, adding layers of credibility and intrigue. There’s a notable emphasis on the positive community impact and the significant increase in contributions to local causes, effectively challenging the conventional lottery format by integrating it into a trend-led, digital marketplace. |
| Production Company | Common Good |
| Music | Grayson Music |
| Media Agency | Mediacom |