AHR Valley - "#Flutwein" by ANDY Awards 2023
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AHR Valley - "#Flutwein"
- Brand: AHR Valley
- Country: Germany
- Advertiser: AHR Valley
| Title | #Flutwein |
| Brief | Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the |
| Agency | Seven.One AdFactory |
| Campaign | #Flutwein |
| Advertiser | AHR Valley |
| Brand | AHR Valley |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Agriculture, Livestock, Fishing, Forest |
| Story | In July 2021 terrible floods destroyed the "Ahr" valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud - the memory of a night of horror - they were the origin of a new solidary brand: #Flutwein (Flood Wine)The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley - the wine for which hardly anyone knew the region before. |
| Media Type | Packaging Design |
| Length | |
| AI Description | The ad features a series of wine bottles that have been covered in mud, signifying their submersion during the catastrophic floods in the Ahr Valley, Germany. The bottles are artistically displayed against a contrasting dark background, emphasizing their water-damaged labels. This visual serves as a poignant reminder of the floods of July 2021, where over 130 lives were lost. The bottles are part of the #Flutwein campaign, a solidarity movement to help rebuild the wineries of a region known for its quality wines but devastated by nature. Through crowdfunding, these unique bottles have raised significant funds to assist in the recovery process. The ad closes with a message urging people to purchase and donate to the cause, offering hope and community support to those affected. |
| Production Company | White Rabbit |
| Creative Director & Strategy | Daniel Koller |
| Creative Director | Friedrich-Paul Spielhagen |
| Managing Director | Thomas Schwarz |