YWCA - "Add the M" by ANDY Awards 2023
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YWCA - "Add the M"
This ad is part of the ACT Responsible Collection
- Brand: YWCA
- Country: Canada
- Advertiser: YWCA
| Title | Add the M |
| Agency | Rethink Communications Inc. |
| Campaign | Add the M |
| Advertiser | YWCA |
| Brand | YWCA |
| Posted | June 2022 |
| Business Sector | Sports Teams, Sports Events |
| Media Type | Public Relations |
| Length | |
| AI Description | The 'Add the M' advertising campaign by YWCA, created with Rethink Communications Inc., challenges the unequal naming conventions in sports. The ad emphasizes how men's sports like the NBA do not include a gender distinction while women's sports do, highlighting the need for gender equity. By presenting logos such as MNBA and MNHL, the ad advocates for the inclusion of 'M' in men's sports designations, pushing for a dialogue about fairness in sports branding. Featuring appearances from sports figures and personalities, the campaign calls for action in a bold, minimalist style. |
| Audio Post Production | Grayson Music |
