Michelob Ultra - "McEnroe vs. McEnroe " by ANDY Awards 2023
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Michelob Ultra - "McEnroe vs. McEnroe "
- Brand: Michelob Ultra
- Country: United States
- Advertiser: AB InBev
| Title | McEnroe vs. McEnroe |
| Agency | FCB Worldwide |
| Campaign | McEnroe vs. McEnroe |
| Advertiser | AB InBev |
| Brand | Michelob Ultra |
| Posted | June 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Story | NA |
| Media Type | Case Study |
| Length | |
| AI Description | The ad features a unique tennis match concept where John McEnroe plays against a virtual version of himself. Utilizing advanced technology, including AI and Unreal Engine, McEnroe's gameplay from historical matches is analyzed to create avatars that replicate his playing style. The ad captures the excitement of this futuristic sporting event, which takes place on a specially constructed court with advanced projection techniques. As McEnroe competes against his digital selves, the visuals are dynamic and immersive, highlighting both his iconic personality and the innovative nature of the event. The commentary enhances the competitive ambiance, complemented by vibrant graphics and a high-energy soundtrack. The narrative emphasizes the blend of nostalgia with cutting-edge technology, drawing on McEnroe's legacy and the allure of novel experiences in sports. Michelob Ultra encapsulates this thrilling display to promote enjoyment of both sport and their beverage. |
| Sound | Sonic Union |
| Production Company | 456 Studios |
| Production Company | Lord + Thomas |
| PR Agency | 3PM |
| PR Agency | Weber Shandwick |
| Music | JSM Music |
| Post Production | Secret Guy |
| Post Production | Ntropic |
| Post Production | Chapeau! Communication |
| Chief Creative Officer | Gabriel Schmitt |
| Chief Creative Officer | Michael Aimette |
| Creative Partner | Danilo Boer |
| Executive Creative Director | Samira Ansari |
| Executive Creative Director | Matthew Sy |
| Creative Director | Jay Marsen |
| Director of Integrated Production | Adam Isidore |
| VFX Artist | Kathleen Chee |
| Advertising Manager | Ricardo Marques |
| Advertising Manager | Chris Jones |
| Senior Vice President | Peter Martin |
| Creative Partner | Michelle Craig |
| Creative Director | Bethan Coe |
| Director | Bethan Coe |
| Technical Director | Bethan Coe |
| HOP | Matias Letelier |
| Editor | Bill Cramer |
| Special Effects / VFX | Colin Stackpole |
| Flame Artist | Colin Stackpole |
| Chief Creative Officer | Joel Simon |
| Vice President (VP) | Jeff Fiorello |
| Executive Producer | Jeff Fiorello |
| Senior Producer | Andrew Manning |
| Producer | Sharon Cha |
| Sound Designer | Julienne Guffain |
| Mix Engineer | Julienne Guffain |
| Head of Production | Patrick Sullivan |
| Special Effects / VFX | Ben Looram |
| Creative Lead | Ben Looram |
| Creative Director | Lauren Mayer-Beug |
| Colorist | Anthony Harris |
| Technologist | Mark Wright |
| VFX Producer | Nicole Visram |
| Animation/3D | Notan Studio |
| Creative Director | Alexandre Abrantes |
| Creative Director | Lex Beltrone |
| Associate Creative Director | Thomas Mori |
| Associate Creative Director | Simon Dolsten |
| Associate Creative Director | James Meiser |
| Integrated Producer | Pim Leeuwenkamp |
| Integrated Producer | Marissa Lando |
| Director of Business Affairs | Janice Katz |
| Producer | Lizzy McGlynn |
| Talent Management | Janet Merone |
| Traffic Manager | Mary-Beth Parton |
| Content Creator | Adam Nelson |
| Senior Editor | Breithner Monteiro |
| Editor | Chris Monteiro |
| Senior Editor | Mitch Schreiber |
| Studio Director | Liz Ludden |
| Integrated Producer | Doria Lacey |
| Studio Director | Roman Mendez |
| VFX Artist | Anj Puglise |
| VFX Artist | Tom Mackey |
| VFX Artist | Derek Viramontes |
| SVP Group Account Director | Megan Bundy |
| SVP Group Account Director | Diana Gonzalez-Cash |
| VP/Account Director | Ashley Read |
| Account Supervisor | Logan Butler |
| Account Supervisor | Joe Labuz |
| Project Manager | Abby Kiefer |
| Strategy Director | Jamie Rutherford |
| Strategist | Michael Schonfeld |
| Chief Marketing Officer (CMO) | Benoit Garbe |
| Advertising Manager | Talita Andrade |
| Advertising Manager | Miles Ritenour |
| Advertising Manager | Dylan Ruby |
| Advertising Manager | Jessica Thorpe |
| Advertising Manager | Alexis Unwalla |
| Advertising Manager | Kerry Scalora |
| Advertising Manager | Spencer Gordon |
| Advertising Manager | Lindsay Marzocca |
| Advertising Manager | Bridget Inglima |
| Advertising Manager | Paige Dawes |
| Senior Vice President | Jim Sias |
| Senior Manager | Lemondria Hobbs |
| Account Director | Jackie Baez |
| Director of Production Operations | Mindy Lubert |
| Production lead | Sarah Barson |
| Executive Creative Director | Yifei Chai |
| Creative Director | James Medcraft |
| Executive Producer | Philip Erney |
| Executive Producer | Matt Cohen |
| Director of Photography (DOP) | Bernard Hunt |
| Production Manager | Nikil Shyam Sunder |
| Assistant Director | Kevin Murphy |
| Post Production Supervisor | Shannon Peiper |
| VFX Executive Producer | Holly Graham |
| Colorist | Matt Rosenblum |
| Senior Producer | Norm Felker |
| Producer | Robbie Herrera |
| 2D Lead | Aidan Jung |
| 2D Artist | Mike Roy |
| Compositing | Joe Chiao |
| Managing Director/Partner | Karuna Venter |
| Legal Manager | Melissa Ashkin |
| Lead Flame Artist | Shane Zinkhon |
| Flame Artist | Ted Stanley |
| Flame Artist | Tegan Arnold |
| Head of Production | Nicole Radford |
| Executive Producer | Alex Kim |
| IT | Jacob Crook |
| Coordinator | Walter Chism |