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ANDY Awards

Creative Award
New York, United States
FNAC - "Unrecommended By The Algorithm" by ANDY Awards 2023

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TitleUnrecommended By The Algorithm
Agency
Campaign Unrecommended By The Algorithm
Advertiser Fnac
Brand FNAC
Date of First Broadcast/Publication 2022 / 6
Business Sector Drugstores, Specialty Stores
Media Type Case Study
Length
More Information http://www.unrecommendedbyalgorithm.com/
AI Description The FNAC case study advertisement, titled "Unrecommended By The Algorithm," highlights the rise of algorithms that confine cultural exploration by recommending 80% of our cultural choices. The ad emphasizes the importance of breaking free from this 'algorithmic bubble.' Throughout, it associates FNAC with promoting cultural freedom, encouraging people to explore beyond algorithmic constraints. By cleverly displaying statistics and visual metaphors like bubbles, the ad articulates how FNAC assists its customers in broadening their cultural horizons. Visuals of people engaging in different cultural activities, like browsing books and engaging with media, are interspersed with quotes and images that challenge standard algorithmic choices. It ends with a powerful call to action, "Choose the Unrecommended," asserting the brand's commitment to curiosity and cultural diversity.
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Vice President (VP)
Vice President (VP)
Creative Director
Creative Director
Digital Creative
Digital Creative
Creative Team – Print
Creative Team – Print
Strategic Planner
Account Management
Account Management
Account Management
Account Management
Head of Digital
Social Media Manager
Media Agency Havas Media
Account Management, Media
Account Management, Media
Account Management, Media
Account Management, Media