Matilda Bay - "Rejected Ales" by ANDY Awards 2023
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Matilda Bay - "Rejected Ales"
- Brand: Matilda Bay
- Country: Australia
- Advertiser: Matilda Bay
| Title | Rejected Ales |
| Agency | Howatson+Company |
| Campaign | Rejected Ales |
| Advertiser | Matilda Bay |
| Brand | Matilda Bay |
| Posted | June 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| AI Description | The "Rejected Ales" advertisement by Matilda Bay highlights the brewery's meticulous journey toward creating the perfect golden ale. It showcases the trials faced by the Matilda Bay brewers, who had to reject 27 batches before achieving their ideal brew. The ad creatively presents the rejected batches as a collection of numbers on beer cans, each representing a unique, yet rejected recipe. The minimalist, black-and-white visuals with interspersed text narrate the "delicious rejection" that shaped the final product. Toward the end, various cans are seen being prepared and packaged, conveying a sense of industrial craftsmanship and dedication. The ad concludes with a display of where these unique brews can be found, accompanied by the tagline "The best beers you were never meant to taste." |
| Design Company | Brogen Averill |
| Senior Copywriter | William Halstead |
| Senior Copywriter | Tim Smith |
| Copywriter | Rianna McKenzie |