Burger King - "Burger Glitch" by ANDY Awards 2023
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Burger King - "Burger Glitch"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Burger Glitch |
| Agency | DAVID |
| Campaign | Burger Glitch |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | June 2022 |
| Business Sector | Food |
| Story | Gamers hate glitches. But what if we embraced glitches and turned them into something good? That's what Burger King and DAVID São Paulo did with "Burger Glitch". The brand placed glitches in its own app, inviting users to find the glitches and reward them for doing so. And when gamers came across glitches in any video game, they could receive a BK discount code just by sharing the glitch on social media. And to top it all off, Burger King glitched actual products in their restaurants, and created a fully glitched BK store in the metaverse. That's a lot of glitches...and a lot of discounted Burger King. |
| Media Type | Web Film |
| Length | |
| AI Description | The Burger King 'Burger Glitch' ad creatively integrates video game culture with marketing by embracing glitches. The ad shows animated video game characters discussing how Burger King introduced glitches in their app, offering users hidden deals. It humorously portrays glitches in real life by altering products like the Whopper. The campaign encourages gamers to share video game glitches on social media for discounts. The advertisement highlights a unique virtual store in the metaverse, allowing a gamified experience that attracts customer engagement. The visuals are vibrant, replete with gaming aesthetics, featuring avatars from various video games. The language is informal and engaging, appealing to a young, tech-savvy audience. The ad concludes with a focus on app downloads and increased sales, underscoring the campaign's success. |
| Global CCO | Pancho Cassis |
| Global COO | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| ECD | Edgard Gianesi, Renata Leão |
| Creative Director | Fabrício Pretto, Rogério Chaves |
| Creative | Renato Simon, André Mezzomo |
| Account | Carolina Vieira, Cacá Franklin, Larissa Zanardi, Carol Cury |
| Producer | Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte |
| Planning | Luciana Mendes, Carolina Silva, Angel Pinheiro |
| Media | Marcia Mendonça, Thomaz Chamiso, Leonardo Berenguer, Pedro Graça, Victor Fortes, Guilherme Garcia |
| Innovation and Tech | Toni Ferreira, Gustavo Nanes, Arthur Gregolini |
| Social Media | Maike Maio, Marcelo Reis |
| Content | Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso |
| Data Intelligence | Mailson Dutra, Ana Veiga |
| Client Approval | Ariel Grunkraut, Juliana Cury, Daniel Packness, Thata Martins, Jade Solano |
| Producer Company | Vetor Zero |
| Director | Gabriel Nóbrega, Alberto Lopes, Sergio Salles |
| Sound Producer | Hefty |