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ANDY Awards

Creative Award
New York, United States
Heineken - "The Closer" by ANDY Awards 2023

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TitleThe Closer
Agency
Campaign The Closer
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication 2022 / 6
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States, France, Netherlands
More Information http://www.heineken.com/closer
AI Description The Heineken ad titled "The Closer" features a blend of work and leisure, showcasing a smart beer opener that disconnects users from work-related apps when a Heineken is opened. The ad opens with employees stuck in their offices, glued to their screens. As the Heineken "Closer" device is used, computers go to sleep, and the office gradually transforms into a lively party setting. Set against vibrant cityscapes, the ad seamlessly transitions between office scenes and dynamic, colorful nightlife montages. Friends gather, enjoying Heineken, laughing, and celebrating the joy of switching off from work. The ad emphasizes Heineken's innovative approach to balance technology and social life, bringing people together in moments of enjoyment without the distraction of work. Dynamic music and visuals highlight the refreshing experience, reaffirming Heineken's commitment to enjoyable downtime.
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Agency
Global Chief Creative Officer
Chief Executive Officer (CEO)
Global Chief Creative Officer
Global Executive Creative Director
Global Executive Creative Director
Global Creative Director
Creative Director
Senior Copywriter
General Manager
Global Client Services Director
Group Account Director
Account Director
Project Manager
Chief Strategy and Innovation Officer
Global Chief Strategy Officer
Strategy Director
Global data strategist
Chief Creation Officer
Head of Video Production
Agency TV Producer
Production Company
Director
Director of Photography (DOP)
Executive Producer
Producer
Post Production
Post-production Producer
Post Producer and VFX Supervisor
Editor
Editor
ORIGINAL MUSIC
Global Account Director
Head of Delivery
Head of Digital Production
Creative Director
Senior Art Director
Associate Creative & Design Director
Art Director
Copywriter
Agency TV Producer
Social Media Director
Digital Agency
Chief Creative Officer
Chief Production Officer
Chief Commercial Officer
Creative Director
Senior Creative
Senior Creative
Account Director
Senior Project Lead
Senior Project Manager
Digital Producer
Digital Producer
Digital Producer
Post-production Supervisor
Post Production Lead
Lead Editor
Senior Editor
Colorist
Director of Photography (DOP)
Director
Senior Producer
Focus Puller
Gaffer
Best Boy
Best Boy
Make-Up Artist
Wardrobe / Stylist
Wardrobe / Stylist
Food Stylist
Media Agency
Global Client Director, Media
Global Strategy Partner
Strategic Digital Director
PR Agency
PR Agency
Event
Director
Executive Producer
Executive Producer
Event producer
DP
AD
Production Designer
PR Agency
PR Agency