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ANDY Awards

Creative Award
New York, United States
Amazon Prime Video - "Staraoke" by ANDY Awards 2023

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TitleStaraoke
Agency
Campaign Staraoke
Advertiser Amazon Prime Video
Brand Amazon Prime Video
Date of First Broadcast/Publication 2022 / 4
Business Sector TV/Radio Programs & Stations
Story How to launch the film about one of the greatest Italian singers in the world? With the voice of 2000 fans and 500 drones synced with the original soundtrack from the film.To do so, we created “Staraoke”, an unprecedented karaoke in the sky of Rome. The lyrics were synced to the music and reached 130mt width and 60mt height, making the sky the biggest karaoke screen ever.
Philosophy To launch “Laura Pausini - Pleased to meet you” out on Prime Video since Aprile 7, the singer's fans were the real protagonist of the show, singing the lyrics from the song “La Scatola”, original soundtrack of the film. 
Problem To organize the show, 500 drones were synced with the music of the song, ,creating 130mt large and 60mt tall lyrics. The drones flew over the Archeological Park of Colosseum reaching 100 mt height, to make the show visible from around 1 km. The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency agency T3kne, in collaboration with Artech and Dronisos, a French agency specialized in automatic drones technology.
Result 2000 people joined the show to sing together in an unprecedented singalong, with Laura Pausini herself joining the crowd to take part in the experience.
Media Type Events
Length
Soundtrack Laura Pausini "Scatola"
AI Description The Amazon Prime Video ad titled "Staraoke" features a stunning nighttime display in Rome where 500 drones soar and illuminate the sky, creating a massive karaoke experience. The drones are synchronized to form words and shapes, narrating the original soundtrack "Scatola" by Laura Pausini. The event was held at the Archaeological Park of the Colosseum, visible from about 1 km away, drawing a crowd of 2000 fans and even Laura Pausini herself. Fans gather in excitement, singing and holding microphones while a colorful spectacle unfolds overhead. The drones' lighting display forms the lyrics in Italian, creating a surreal and immersive art piece. As the music plays, the participants engage with the event, celebrating the launch of the film about the famous Italian singer. The ad concludes with Amazon Prime's logo shown in similar illuminated style, emphasizing the theme of connection, culture, and cutting-edge technology.
Chief Creative Officer
Creative Director
Creative Director
Senior Art Director
Senior Copywriter
Client Services Director
Account Supervisor
Account Junior
Head of TV production
Creative Producer T3KNE
Head of Production T3KNE
Project Manager Artech FX
Drones Choregrapher Dronisos
Drones Coreographer - Dronisos
Show Manager - Dronisos
drones shoot
On site shoot and Editing