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ANDY Awards

Creative Award
New York, United States
MasterCard - "Spotlight" by ANDY Awards 2023

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TitleSpotlight
Agency
Campaign Touch Card
Advertiser Mastercard International
Brand MasterCard
Date of First Broadcast/Publication 2022 / 3
Business Sector Credit Cards
Media Type Web Film
Length
AI Description The MasterCard ad "Spotlight" is designed with audio description to enhance accessibility for visually impaired viewers. It features Marjorie, a visually impaired woman confidently navigating her urban environment. As she steps down apartment stairs with her white cane, the scene captures her interaction with a neighbor polishing a vintage sports car while music plays in the background. As Marjorie continues her journey, she encounters children playing soccer and a friend on a skateboard. Her destination is a quaint cafe where she orders a vanilla latte, illustrating the practicality of MasterCard's TouchCard with tactile notches. This innovation makes card differentiation intuitive, empowering Marjorie to make purchases independently. The ad concludes with the introduction of TouchCard by MasterCard, emphasizing that inclusive design is "priceless."
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