Black & Abroad - "The Black Elevation Map" by ANDY Awards 2023
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Black & Abroad - "The Black Elevation Map"
This ad is part of the ACT Responsible Collection
- Brand: Black & Abroad
- Country: United States
- Advertiser: Black & Abroad
| Title | The Black Elevation Map |
| Agency | Performance Art |
| Campaign | The Black Elevation Map |
| Advertiser | Black & Abroad |
| Brand | Black & Abroad |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Web Film |
| Length | |
| More Information | https://www.blackelevationmap.com/ |
| AI Description | The ad titled "The Black Elevation Map" by Black & Abroad and created by Performance Art highlights the cultural and historical impact of Black people across various cities in the United States like Los Angeles, Atlanta, New Orleans, and Washington, DC. Beginning with visuals of mountains and transitioning into urban and rural landscapes, the film shows Black individuals engaging in leisure, travel, industry, theater, and more. The audio narrates a poetic tribute to Black pioneers, highlighting shared cultural heritage and achievements. Scenes include a father and son surfing, a helicopter ride, agricultural activities, dining, and music performances, all underscored by themes of unity, empowerment, and cultural celebration. The film ends with an invitation to "See the Heights of the Culture," promoting a unique map that highlights significant cultural contributions by Black communities across the nation. |
| Founder | Eric Martin |
| Founder | Kent Johnson |
| Chief Creative Officer | Ian Mackenzie |
| Associate Creative Director | Pedro Izzo |
| Associate Creative Director | Benson Ngo |
| Copywriter | Hemal Dhanjee |
| Copywriter | Tobi Adebowale |
| Copywriter | Paula Purdon |
| Copywriter | Jasmine Mans |
| Agency Producer | Sharon Nelson-Bailey |
| Executive Creative Director | Colin Craig |
| VP Strategy | Kirk Linkletter |
| Strategist | Leandra Legendre |
| Strategist | Simran Kaur |
| Strategist | Eli Ferrara |
| Strategist | Cassandra Cervi |
| Head of Strategy | Priyanka Goswami |
| Production Company | Alfredo Films |
| Director | Kell Fyffe-Marshall |