Halo Infinite - "Become Master Chief" by ANDY Awards 2022
Filter results by
Halo Infinite - "Become Master Chief"
- Brand: Halo Infinite
- Country: United States
- Advertiser: Microsoft
| Title | Become Master Chief |
| Agency | 215McCann |
| Campaign | Become Master Chief |
| Advertiser | Microsoft |
| Brand | Halo Infinite |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Video Games/Consoles |
| Media Type | Case Study |
| Length | |
| More Information | https://www.xbox.com/en-US/promotions/becomemasterchief/ |
| AI Description | The ad for Halo Infinite showcases a dynamic and visually stunning portrayal of Master Chief, with sequences featuring space-themed visuals. Xbox's iconic hero is shown in intense and epic scenes, emphasizing the superhero essence while highlighting that the real power lies in the player's hands. The clip transitions to reveal that in 2021, there was an abundance of superheroes, and Xbox wanted to redefine what 'superhuman' meant by making it more human. Through digital innovation, fans were able to see themselves as Master Chief by scanning their faces into a custom mobile site, creating unique versions of the commercial. The ad conveys inclusivity, showing ordinary people transformed into the hero. With impactful dialogue on heroism and humanity, the campaign capitalizes on the cultural significance of Xbox's Master Chief, inviting all to 'Become Master Chief.' The ending emphasizes empowerment and community, showcasing multiple users as Master Chief. |
| Chief Creative Officer | Scott Duchon |
| Creative Director | Brad Meyers |
| Associate Creative Director / Art Director | Alper Kologlu |
| Associate Creative Director / Art Director | Tor Kologlu |
| Associate Creative Director/Copywriter | Andy Holdeman |
| Copywriter | Steve Couture |
| Director of Integrated Production | Mandi Holdorf |
| Director of Integrated Production | Luke Rzewnicki |
| Director of Integrated Production | Whitney Ferris |
| Senior Producer | Christine Hurty |
| Sr. Digital Producer | Neile Weeks |
| Sr. Digital Producer | Alex Healy |
| Sr. Digital Producer | Justin Visser |
| Sr. Digital Producer | Amy Rodier |
| Director of Business Affairs | Mary Beth Barney |
| Business Director | Peter Goldstein |
| Account Director | Patrick Meeley |
| Account Supervisor | Christopher Levy |
| Account Executive | Dylan Williams |
| Assistant Account Executive | Akshaya Sridharan |
| Director of Strategy | Brian Wakabayashi |
| Director of Strategy | Sam Chotiner |
| Strategy Director | Cassidy Wilber |
| Strategy Director | Ryan Riley |
| Senior Strategist | Beth Windheuser |
| Senior Strategist | Christian Stewart |