None - "Uber Eats - Recycling Code" by ANDY Awards 2022
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| Title | Uber Eats - Recycling Code |
| Agency | Gachon University |
| Campaign | Uber Eats - Recycling Code |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | This advertising campaign, titled "Uber Eats - Recycling Code," focuses on encouraging recycling by tackling one of the main obstacles: food contamination of recyclable containers. The visual narrative opens with a striking view of garbage piles with the text overlay stating the massive amount of recyclable waste landing in landfills yearly. A transition to greasy, dirty containers implies the difficulty of recycling them. The concept of the Uber Eats Recycling Code is then introduced: cleaning the food container reveals a QR code providing a 10% discount. This innovative integration of sustainability with business incentives is highlighted through the demonstration of cleaning a food container, scanning the QR Code, and receiving a discount, effectively connecting environmental action with consumer benefit. The ad switches between visuals of recycling processes and everyday people using Uber Eats, reinforcing the message that benefiting the planet aligns with individual gain. |