None - "The Wild Wild Update" by ANDY Awards 2022
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None - "The Wild Wild Update"
- Brand: None
- Country: United States
- Advertiser: Wrangler
| Title | The Wild Wild Update |
| Agency | Miami Ad School |
| Campaign | The Wild Wild Update |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad for the "Wild Wild Update" creatively ties Minecraft's game world to a pressing environmental issue. It starts with factual content on the dangers of intensive farming, which threatens to deplete topsoil within 60 years. The commercial cleverly interrupts a highly anticipated Minecraft update announcement, named "The Wild Update," to further draw attention to the problem by removing dirt blocks in the game. This surprise move engages the gaming community, spawning discussions and reactions across Twitter. Through vivid graphics and engaging gameplay visuals, the ad highlights the parallel between digital glitches and real-world environmental concerns. The ad ends by urging players to participate in the real-world mission of sustaining our soil, stating "no soil, no veggies, no resources, no us." It emphasizes the importance of conserving resources by encouraging viewers to play a "real Wild Update" and learn more about saving our soil through in-game measures and social media. |
| Art Director | Buchun Jiang |
| Art Director | Jess Rasiel |
| Copywriter | Jessica Rodriguez |